If sneaker apps are product designers equivalent to industrial designers' chairs, then I guess this is my chair.

The problem

It will sound weird if I say there really wasn't any problem to solve. I use a lot of cool and good looking sneaker apps but they just do their job, no eye candy no movement, just letting the product shine.

Solution

I wanted to see just how far I could go by adding pop and explosions while keeping the app usable and classy but also fun and exciting.

This is a single page application prototype implemented in vanilla html/js just to showcase the UX and movement.

Not just another feed, a new way of featuring products in a narrative

Instead of just showing videos or images for the sneakers I was trying to achieve a more interactive feed where the shoe would be permanently and prominently displayed freeing space in the post media to display a narrative and not just constant images of the product.

The feed was kept minimal this way leaving the sales information for the details page.

Having the shoes all in the same format also allows for some cool animations like bouncing the shoe when clicked or doing a tapdance with the custom shoe as a loading indicator.

Recurring choices should move out of the way, naturally

Over and over again, these kinds of apps don’t do basic UX right, constantly annoying users with either sizes they don’t have, miss-matched styles or sold out colours.

Radkicks would learn with every choice the user makes trying to learn brands he would like to follow, styles he would want to wear and the very basic sizes and genres.

Buying products online should be an experience on itself

While removing obstacles and making the experience really quick and free of obstacles to facilitate convertions should be the focus of good product design, the experience after the sale is complete is often overlooked.

Some companies leave users stranding on an empty screen with a checkmark or lead them off to their inboxes to look for confirmation emails.

I though about adding an after sale experience where users would have access to a virtual unboxing of the product they just bought.

This way we are immediately rewarding their purchase and not just after they receive their goods and we are also having them longing for their next purchase with another rewarding experience. Of course this kind of user experience is only possible in platforms with very valuable products where clients make occasional purchases, but it really elevates the experience.

Other projects

Volvo

An exercise in simplifying Volvo XC90's user experience and trting to match the car's minimalist exterior design with it's UI.

iOS

Android

Dashboard

Branding

Offship

Breaking restaurants free of delivery platforms dictatorship on commissions and delivery fees by offering a platform that helps managing orders and self deliveries.

Enough with the chit-chat already, let's talk

Drop me a rhyme at hey@joaotx.com

If sneaker apps are product designers equivalent to industrial designers' chairs, then I guess this is my chair.

It will sound weird if I say there really wasn't any problem to solve. I use a lot of cool and good looking sneaker apps but they just do their job, no eye candy no movement, just letting the product shine.

I wanted to see just how far I could go by adding pop and explosions while keeping the app usable and classy but also fun and exciting.

This is a single page application prototype implemented in vanilla html/js just to showcase the UX and movement.

Not just another feed, a new way of featuring products in a narrative

Instead of just showing videos or images for the sneakers I was trying to achieve a more interactive feed where the shoe would be permanently and prominently displayed freeing space in the post media to display a narrative and not just constant images of the product.

The feed was kept minimal this way leaving the sales information for the details page.

Having the shoes all in the same format also allows for some cool animations like bouncing the shoe when clicked or doing a tapdance with the custom shoe as a loading indicator.

Recurring choices should move out of the way, naturally

Over and over again, these kinds of apps don’t do basic UX right, constantly annoying users with either sizes they don’t have, miss-matched styles or sold out colours.

Radkicks would learn with every choice the user makes trying to learn brands he would like to follow, styles he would want to wear and the very basic sizes and genres.

Buying products online should be an experience on itself

While removing obstacles and making the experience really quick and free of obstacles to facilitate convertions should be the focus of good product design, the experience after the sale is complete is often overlooked.

Some companies leave users stranding on an empty screen with a checkmark or lead them off to their inboxes to look for confirmation emails.

I though about adding an after sale experience where users would have access to a virtual unboxing of the product they just bought.

Other projects

Volvo

An exercise in simplifying Volvo XC90's user experience and trting to match the car's minimalist exterior design with it's UI.

Offship

Breaking restaurants free of delivery platforms dictatorship on commissions and delivery fees by offering a platform that helps managing orders and self deliveries.

Enough with the chit-chat already, let's talk

Drop me a rhyme at hey@joaotx.com

Also, be sure to check out the ususal shenanigans: